If you’re an aspiring or job-searching UXer and you don’t have an answer that shows your point of view and approach to the industry, as well as a prepared defense of that answer, you should. This question is bound to come up in interviews at some point.
For me, UXers are inherently optimistic, empathetic problem solvers who see every interaction’s potential to improve our overall experience with the worlds with which we interact. That means our profession and passion is the practice of making the world a bit clearer, easier and more friendly one interaction at a time. UX should be a force for good, advocating ethical design practices, accessibility for all, and transparency of information and choices. While it’s possible to violate these principles over the short term in the name of a quick buck, building sustainable growth and customer relationships means capturing the trust of your users.