UX for CRO


I’ve spent the last few days at a conference about conversion rate optimisation and the psychology behind buying behaviour. I feel overloaded with information.
Does anyone do any CRO work as part of their role? How often do you design with buyers or lead generation in mind?


Further to this, [here is an interesting article by Laura Klein on the topic of UX and conversion](http://“The Three Reasons Your Visitors Don’t Convert” https://medium.com/swlh/the-three-reasons-your-visitors-don-t-convert-825b9983680a#.kpxor1a8g) (Laura is our next UXpert)