Member Spotlight on... Anticio Duke


Last month I started a new initiative called Member Spotlight – I pose a few questions to a community member and offer them the opportunity to promote themselves, their work, or something that they are particularly proud of or interested in. The logic behind the idea is that one of the most valuable aspects of belonging to a community like this is networking and forming relationships with peers that have similar interests to your own, and it’s my job to come up with ways to facilitate that kind of socialisation.

So last time the member spotlight was on Dean Birkett, who wishes he could shoot lasers out of his eyes.

This time we’re shining the light on Anticio Duke. It isn’t the first time that Anticio has come to our attention here at UX Mastery. Matt wrote about him here just over a year ago.

[SIZE=16px][B][SIZE=20px]Introducing [U]TheSirDuke[/U].[/SIZE][/B][/SIZE]

[B][SIZE=14px]What first sparked your interest in UX?[/SIZE][/B]
My interest for UX was sparked when I was working for a casino company. After the company began with social gambling games linked to Facebook in the mid 2010, I wanted to try to link great products with digital experiences. Stumbled across Don Norman at a TED talk and the rest is history.

[SIZE=14px][B]Who is your UX role model and why?[/B][/SIZE]
[SIZE=13px]My UX role model is Don Norman. His vision on the simplicity of designing products and the emotional connection it has with the user is epic. The passion he feels for this is contagious and it makes it all the more valid for execution. Check out a small talk here: [/SIZE]…gn_and_emotion

[B][SIZE=14px]What is the dream project or client that you’d like to design the experience for?[/SIZE][/B]
[SIZE=14px][SIZE=13px]My dream project or client would be designing for children/toddlers. Not only are they very honest, it would be a great way to test limits of engagement and activity with our new generation.[/SIZE][/SIZE]

[B][SIZE=14px]If you weren’t in your current job, what job or career would you choose?[/SIZE][/B]
[SIZE=13px]I would be an entrepreneur in all aspects. I love bringing ideas to life and helping people seem them through. [/SIZE]

[B][SIZE=14px]When have you been the most satisfied in your life?[/SIZE][/B]
[SIZE=13px]I’ve been the most satisfied when I discovered my passion for design. Part of me was happy to know that I could wake up everyday and contribute to the world in my own unique way. Having my child added to the sense that my legacy of that could continue. [/SIZE]

[B][SIZE=14px]If you could choose one superpower, what would it be and why?[/SIZE][/B]
[SIZE=13px]My superpower would be reading minds. Analyzing peoples actions are one thing, but to have the ability to see what the reasoning behind things, the thought process or even the impulse of functioning would be incredible. The trickery of the mind amazes me. [/SIZE]

[B][SIZE=14px]Lastly… do you have a site, a blog, a twitter feed or anything else that you’d like to use this opportunity to promote?[/SIZE][/B]
Sure. Some of my latest works cannot be added due to NDA but things can be viewed here:
My personal design portfolio is :,
I blog sometimes here:
and my twitter handle is: @onlyaduke


Love your work, Duke.

I love designing for and working with kids too. I actually refined some of the workshop material that we teach on sketching by teaching it to my daughters Grade 2 class. They loved it, the teacher loved it, and I got some good ideas for how to better present the material to adults. It was a win-win-win. I definitely recommend approaching your local primary school and volunteering an hour of your time to get involved like this. You have a wealth of experience that they would benefit from.

Look forward to seeing what you come up with next!