Been a while since I have been active on the forum, but today I’m back with an intriguing question: Do you attempt to quantify the user experience of your products or service, and if you do, which metrics do you use?
I know that a user experience is impossible to quantify because of the emotional aspects, but I’m looking for certain aspects of UX that can be quantified. Think of as aspects such as:
- how many form validation errors does a user make?
- how long does it take them to complete a form?
- how many steps does it take for them to complete their goal?
These are pretty straightforward metrics, but I’m curious if you quantify any other aspects of your product or service. And does anyone, by any chance, use the Customer Effort Score? Love to hear your experiences!