Advice on appealing to a wide audience



Hello Everyone,

I am a UX designer for years and I came across a project lately that I would really love to know what would you do in this situation:

It’s a website that provide services for different age groups such as <6 , 6-12, 12-25 …
They want a landing page that attracts ALL these age groups to then lead them through the other pages which specially designed for them. Since I always believe that the age matters a lot on the design, I would really appreciate if you would share your opinion about “how would YOU do this?”.
Would you add illustrations or maybe slides with different ages or…

Thank you so much in advance.
Best regards


Hi @eurofd
Can you provide more information on what services you are providing.
Also from my observation, kids under 6 definitely will not be purchasing anything online. The buying decision will be usually parents/schools. While your customers maybe children but the decision making is most probably by a different person.


As best as I understand your situation, I think having three or four slides/sections with each one dedicated to one of the target age groups would be the way to go.

If I’m not understanding, ignore my advice. :wink: