At my newbie level, it's a non-issue. By that, I mean, the freelance clients that I can expect to attract as a new entry-level designer (ie: on a budget clients), don't care about it at all. If you provide the service for them, great, but they are not willing to pay for it: it is not of value to them. I think they feel it's too intangible. However, on the flip side, the career job market reflects a growing demand for it. I see job postings every day for UX design skills although many of the postings still lump the UX designer in with UI designer so you end up with a lot of "UI/UX Designer" instead of a dedicated "UX Designer". Or "web developer" with strong UX skills.
Overall, I think it is still misunderstood in terms of it's value and it's role in the design process.
But I guess it's a step in the right direction?