I’m hoping for some advice/feedback. I recently had a client pushback on a sitemap, saying they felt some secondary pages deserved top-level positioning as opposed to being grouped into a main category. I chose that particular main category based on a strategy I formed during our discovery process, but I can see the client’s side as well.
Is there a process that will help me gain insight into top-level categories? I’m assuming that card sorting already has these in place, but I could be wrong. Please give me your thoughts… I’d appreciate your expertise.