We are gearing up for Easter and i am very keen on pulling data together about our customers. We know what they buy and how much they buy, but im very interested in asking about who they are when it comes to Easter, and their main drivers.
The pushback ive received is that its just too early, as people have just started the new year and just out of Christmas.
However as we are going to start marketing preparations for the campaign in the next few weeks, i wanted to ask when is the best time to start research in line with the campaign?
I guess this could be applied to any real marketing campaign, whether its Summer, Halloween or Christmas, just at what point are people in the right frame of mind for us to do surveys?