I have a friend that runs a yearly car event (drag racing and a car show). He would like me to redesign his site and I thought this would be a great opportunity to take something through the Ux process. I have had the initial kick off strategy meeting with him and defined the goals and measurement of the the goals.
The project itself has an aggressive timeline, and given that I am also the developer the research and analyze phases need to be done with some haste. I have access to a majority of the event attendees from last year through the even facebook pages.
I would love to do a card sort on the current IA that the site has but the project budget doesn’t allow for a tool like optimal workshop. My thoughts were running a online form survey to ask some questions. Also, persona would be hard, as the demographic is so varied. The only constant I could imagine for a persona would be “Automotive Enthusiast”?
Any thoughts on possible quick research tools I could use besides a survey? The project stakeholder is willing to give a some free stuff (like t-shirts) for survey responses. Thanks for the input in advance.