I have been charged with the task of drafting a UX strategy for our organisation and am very unsure where to start.
Some background - I work for a large organisation that has a few different websites, all of which are managed by different teams. There is no web strategy for any of them. Actually, there is no dedicated resource to manage any of them. They all just kind of happen and are there. And, I would be safe to say that aside from when myself or my manager (who manages the design team) gets involved in a project, they all kind of forget about each other. (Yes, I am in a constant state of despair about this when I think about it).
While I feel that creating a content strategy is a bit like putting the horse before the cart, I need to come up with something… even though I am fairly sure there will never be a cart.
Does anyone have any tips? Any good places to start? Suggestions for what to include? Do I treat it as a guiding document for future web projects and ignore the lack of overarching direction? Do I use it to sneak in some direction (though I fear the lack of web backgrounds in the teams managing the sites means it will be ignored)?
Thanks in advance.
Yours in despair