I am doing research on improving onboarding process of a SaaS product. Can you recommend a methodology and researches for this kind of work?
I plan to do data analysis, heatmaps, video sessions recordings, heuristic evaluation. I plan also doing unmoderated user testing, but I doubt I can do JTBD interviews with a time limits I have.
- Is it possible to do JTBD as an online survey?
- Can you recommend other low cost/valuable insights researches?