So a few things have caught my attention over the past few weeks. First is the release of a game that was highly anticipated called, “No Man’s Sky”. It offered some visually stunning graphics and a nearly endless galaxy for players to explore. Well, as soon as players got their hands on it, it didn’t take long for them to register their frustration with the product. Bad graphics, poorly thought out gameplay, etc. It was not what I’d call a smashing success.
The second thing is the release of the new iPhone and the lack of an audio jack. Apple is trying to push this technology but users are not as happy as Apple would have hoped. It’s expensive, harder to use, more prone to loss, etc.
So my question is this; Are these apparent failures a problem with UX, marketing, poor research, or a combination of elements? I’m curious and would like to hear some of your thoughts on this.