Marketing is not only about “selling” we do the same steps as I am doing right now learning UX…just with a little difference…
Well, in marketing you have your Target group o market (Users) you need to do user research, to know what is important to them, why, what type or people, salary, what they do for living, what they do to have fun (personas) and create your marketing campaign accordingly, to improve the experience or perception of your product with your market (users) if there is any bad review after your marketing research, you communicate to the product/companies, if they want to fix it or not is in their hands…
Target group or market = users
in marketing you have your market that you design for…the “change” or the “New Marketing now called UX Design” now is UXrs are more involve in the creation/design/re-design of the product and experience for the users now, because the companies realized that is one of the most important steps, “know your users and solve a problem for them”