Using Google Analytics for User Research and UX Design



Hello everyone,

Just wanted to ask an open question to pretty much anyone that has any experience with the topic in the field…

Do UX Designers, User Researchers, Information Architects, UI Designers, use Google Analytics or any other insights/data tool when working through UX projects? If so, how much GA use is there truly in any given web or app re-design project?

Trying to leverage my skills as a Digital Analyst to break into the field of UX.