User testing of video content?


How can you do a user testing of video content?
For example video sales letter on a site.

Have anyone done something like this?

If you do moderated user testing, I recommend playing the video for the user then asking them specific questions afterward in regards to the content.

If you do unmoderated user testing, simply put the video in a place it can be played (i.e. YouTube, Vimeo, webpage), then use a service like UserTesting and link to that video location.


I did user testing for our website with a short interview. I got some members of our target group to a call, talked a while about the objectives of the call, showed them our website and then asked some questions about that.

I think it would make sense to do something similar for a video, too? Please do note that it’s very important that the interviewees are as close as possible to your actual customers - most preferably actual customers.