Usability testing and budget


#1

I convinced stakeholders to do usability testing and I was wondering about budget since I never done it. I know I want 5 users but how do I decide the budget?


#2

Did you try just offering a yummy breakfast and some useful things of your own merchandising?


#3

Depends if you recruit yourself and use your own lab and whether you want to pay your users.

Budgets vary:
Own recruitment, own lab. no reward. Cost: ZERO!
Own recruitment, own lab, reward ~ £30 per user minimum Cost: £150 for 5 users
Own recruitment, someone’s lab, reward ~ £500 min for 5 users
Specialist recruitment, someone’s lab, reward ~ £1,000 for 5 users

I plan research sessions often. These are accurate figures.