I am wrapping up development on a website for a business that I am starting. The website is a combination of an online newspaper/magazine, has an online community, and offers items for sale (e.g. site subscriptions, eBooks, T-shirts, etc).
And the more I look at things, the more it occurs to me that my checkout process is actually quite a bt more complicated than if I was just selling T-shirts.
Because I am expecting most of my business to come from people signing up for an online subscription to my site, I created the fllowing checkout process…
Step 1: Create account
Step 2: Activate account
Step 3: Sign Terms-of-Service
Step 4: Make payment
If I was just selling physical items, then I could simply do this…
Step 1: Shipping Address / Billing Address / Payment Details / Make Payment
However, I want Step #2 above because like this site does, I want to confim someone’s email is correct and that they can log back in after creating the account.
And since they are joining an online community, I absolutely want them to read and agree to the TO before they make a payment and get granted accss to join my online community.
I fear is that having Steps #1, #2 and #3 will cause fatigue in registrants, and many may never make it to Step #4 which is paying me.
(There are other aspects that further complicate thngs, but if I can get some insight on what I have presented so far, that would help!)