Hi, I’m looking for feedback on how to handle unmoderated usability testing on websites that have the barrier of required registration or subscription?
Background: Our website requires users to register or log-in after a certain number of clicks to view content or access certain features. We usability test our website through a third-party testing company, and the testing recruits aren’t usually registered on our site. This creates an obstacle right off the bat, and can disrupt the actual features/functionality we’re testing.
Right now, we’re creating individual test accounts and using custom URLs to automatically log the users in so they can bypass the login/registration process. This has started to become cumbersome as the accounts store the user data (i.e. if they take a quiz, save an article, etc.), which we then have to clear out after each test to reset the account for another usability test.
We can’t just create one test account, since after the first person usability tests, their saved data alters how the next user would experience the website and we often have concurrent tests going on.
Does anyone have feedback on how they handle they handle similar obstacles?