Transcript: Ask the UXperts" Using emotion and storymaking to build user experiences — with Donna Lichaw


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Donna Lichaw joined me on Slack today to talk about the power of storymapping and how it helps with transforming user thinking, audience engagement and defining the value proposition of a product or experience.

If you missed the session, fear not – read on to find out what went down.

Continue reading at: http://uxmastery.com/transcript-storymapping-donna-lichaw/