I’m currently in the process of trying to finalise a design and approach for my studio website. However, I’m torn between doing something fun, creative, on-brand and different to most websites nowadays, and sticking with a traditional/generic approach to the site that honestly I find boring and ‘by the book’.
For some context, here’s the approach I’d like to go for. Since my branding focuses on a space-theme, I’d like this to carry over onto my site. I’m aiming more for a HUD feel than a typical site, with a ‘fixed’ area into which other content is ‘loaded’. This content would effectively replace the sites pages.
I’ve attached a screenshot of an idea for the navigation, the idea being that even the nav links will be loaded into the space.
However, as you can imagine this approach opens up all sorts of usability issues, and I haven’t considered how this approach could affect SEO (though honestly that is not a major concern of mine since I’ll be marketing in other ways). The site isn’t exactly future-proof either, though I don’t think additional ‘pages’ should be too much of an issue to implement.
Essentially what I want to avoid is doing what every other agency/business does with their site because I’m finding the vast majority of sites now are just so dull. I just don’t want to design sites like that, but I worry I’ll alienate the vast majority of visitors with the functionality of the site.
My gut says to go with the boring option, but my head says do whatever the hell I want.