Task for interview presentation


Hey guys!

So I am new to the forum and want to start getting more interactive with the community. I have a presentation to prepare for, for an interview. Below is the outline for the task, as well as my approach. What do you guys think? Am I taking a suitable discourse?

"The task is all about how we can improve the search and booking journey for Saga Holidays (http://travel.saga.co.uk/) - specifically looking at the homepage, search results and accommodation pages (as found from search results)

We’d like you to do a short review of this journey looking for significant UX issues (approx. 5-8) and then produce mock-ups of the recommendations you would suggest to resolve 1-2 of those issues (we’re happy for you to take the mock-ups into whatever fidelity you’d like). The next step, if this was a real project would be to test out your recommendations through A/B testing.

You will be asked to present the issues and your recommendations to us as if we were the clients and you were the UX specialist.

The presentation will be expected to last up to 20minutes in all and this will be followed by presentation related and interview questions. A laptop and projector will be available for you"

My plan is to do a heuristic based review around the journey they have said, I will turn the heuristics into a metric of some sort, (for example a score of 0 if it didn’t do the job, 1 if it kind of does, and 2 if it does the job) based on a list of questions under each heuristic, maybe make some radar charts. Then show each issue found (along with explanations and severity scores). Then take the two most important issues and develop high fidelity mock ups using photoshop to edited the original site. I’ll justify using high fidelity as valid comparisons can be made then using A/B testing.

Thanks in advance!


Hello and welcome! :slight_smile:

Firstly, congratulations on getting an interview!

My two cents? The suitable discource as you put it would be whatever best shows your process and how you think - that’s what your potentional employer is looking for. They want to see how you solve problems, how you approach things and what makes you tick. I can’t honestly tell you if your approach is suitable because you’re the only one who knows how you think. Does that make sense? There’s no right or wrong answers here it’s about them seeing if you’re a good fit for their organisation and the only way to approach that is to be yourself :slight_smile:

Have confidence in your abilities - you’ve made it to an interview which means you’ve met the selection criteria which is an achievement in itself!




I agree with @ASHM

The most important thing here is to show how you examine UX. The “final” score of each UX item likely doesn’t matter as much as your thinking behind why each item got its score.

And if you can tie in how each UX item ties into and supports or doesn’t support the overall customer UX journey, that will be demonstrating some higher level UX thinking.

I’d also advise quoting studies and possible repercussions of UX changes.

For example, if that website forces a user to register in order to checkout, you could site a study that demonstrated 25% of visitors immediately abandon their cart if forced to register. You could then mention that one thing to watch out for would be how much removing forced login lowered future repeat orders and some ideas on how to mitigate that drawback.


Absolutely, they’ll be looking for who you are, and for how you might fit into the existing team. That goes for skills as well as attitudes.

And to add weight to ASHM and Lennon’s points, the interviewees may be looking specifically for how your work style reflects your portfolio. They’d be getting you to do tasks because prepping a folio is one thing, doing the work and showing results is another. It’s always hard to include user feedback in interview, but you might like to add that to your own list of things to check out about them in your interview.

While they’ll be looking to make sure you don’t overcomplicate things, it’s probably also a time to show off an understanding of the entire process, and not just with words.

The radar charts sound like a good way of quickly visualising the strengths of each set of heuristic questions. Nice job.