Splitting long case studies/ portfolio pieces


Is it worth splitting a long case study for a project that you’ve been working on for a long time?
Being the only UXer I did EVERYTHING for a project that involved quite a bit of research, design and testing. Is it worth making it 2 parts or one long one or bite the bullet and cut out less relevant parts. I know most will say keep it concise and to the point but I’m finding it hard especially since I’ve been on it for so long. What do you all do on large projects that you want to present?


You’ve put a lot of blood, sweat, and tears into the project, but you don’t want your audience to.

Create the portfolio with the audience in mind, rather than your history.


I agree with Piper. Keep it as concise as possible.

That said, I’m going to call in my favourite portfolio expert, @joenatoli


but i want to show how coooool I am! :slight_smile: I can do everything. A UX Superman! hehe I get ya though I just wonder if there has ever been a case where it needed to be 2 parts?


Take a look at this ux portfolios review by David Travis who is a ux teacher of a nice Udemy course. The first guy has a huge portfolio :slight_smile:

Maybe you’ll get some insights.


Personally, I’d split it up so it’s more digestible for the reader. A project can’t just run indefinitely. I’d imagine it was split into epics or features? Choose a feature or deliverable and tell the story of that one part, and then perhaps link to other related bits that the reader can choose to move on to if interested.

Also bear in mind, some parts of the project are more important and showcase your skills better, so choose wisely. You don’t have to tell your life story, just tell enough to whet the readers (recruiters) appetite for more so that they call you in.


Hi @ari_rahmati — the thing you have to remember about large case studies is that…no one will read them. More isn’t better — it’s just more. What you need to do is summarize the outcome of that engagement first: what came of all this effort? Who was it valuable to, how and why? Concise is always going to be better; if I’m hiring, you need to get my attention RIGHT NOW, in a three-second glance, because I am busy as hell and I don’t have time to read anything. So you can link to a longer case study, but don’t make me start there.

And the other thing to keep in mind, if you DO get me to read the full case study, is this: even if you present yourself as a UX superman or unicorn, no one is really going to believe you did all those things equally well.

So pick the things you did, the efforts you led, that delivered the outcome — the result I’m talking about — and emphasize those activities, those skills, those efforts and results first and foremost. Think quick, concise, succinct.


Hi Joe, thank you for taking the time to write, I really appreciate it. I think your last sentence was gold. Would you say it applies to a project that had more than one result? For example a redesign of a major website that involved improving user frustrations with navigation/wayfidning and interacting with content as well as improving sign up conversions. Would I focus on one of those things? Thanks again.


This is also great advice. Interesting strategy


Mention all three, but LEAD with sign up conversions. That’s the result a business cares about, and because of that, the recruiter or even an agency who serves business clients will care about it first as well. They want a home run; that says you’re it.


Amazing advice, I love your work BTW!


Thank you, Ari; the honor is mine.