Hi folks.
I’m starting a research project for my MSc in UX Design, which will consider the value and function of personas in the UX design process. Does anyone have any burning theories or questions that you think I should consider/investigate?
I’ll also be looking at complementary or competing approaches, such as Jobs To Be Done.
I’m also very happy to be simply pointed to sources of interesting debate or theories.
I look forward to hearing your thoughts!
Lorna