So I’ve started this project for a publishing company.
They originally came to us to help them integrate a subscription based publishing model into their site with no such functionality. Although, as the conversation progressed, they’re not feeling their site overall and noted numerous issues. The hope of those in the company who found us, is that we’ll help them build the next steps, but also help build a sort of “case” for these next steps. That is, help convince the executives, and the executives won’t argue with “hard data”
This type of project is quite new for me. A couple thoughts:
(1) I tend to find myself in the Interaction Design space, less in the Research space. If I approach this like a IxD project, i feel like I won’t have much hard data.
(2) I want to make this project as useful for them as possible, and I highly suspect that defining some ‘ideal’ state in a number of materials and leaving them to it, will not benefit them.
So I am wondering, how should I go about this project?
or, what studies might I look for to help me ground some decisions? i don’t exactly know where to find these, outside of product mini-sites (vox, nyt have them) which present variably useful material.