This may be an obvious question to experienced UX’ers.
I’m learning as much as I can about UX process: I can find a lot of information online about how to draw wireframes, how to develop my design thinking, how to do user research etc, but so far I haven’t found much about how to justify your designs, or how to forecast an outcome based on your design.
How do you essentially say to your client; ‘if you use my design, here’s the outcome you can expect in your business’. Surely we must have some idea of what the outcome will be once our design is implemented?
I know we can do things like A/B or usability testing to measure success, but I’m interested in how you can make a forecast before you even know if your design will be successful?
Is it possible? Is this something a UX person even does?