What are your thoughts about the effectiveness of “product comparison grids” like the following…
My website currenty offers three different types of subscription plans. I am trying to come up with a design that allows potential customers to quickly and easily compare these plans and choose the best one.
Right now I have a spreadsheet that probbaly looks closest to Example 1 below, except that in addition to the left column with attributes, there are ony 3 columns to the right, representing the subscriptions that I offer.
I’m using a simple “X” to denote that a feature applies.
In the heading, beneath each subscription plan is the proce.
And similar to Example 3, I have a button labeled “Select” at the top and then bottom of each column so regardless of where the person has scrolled, they can easily choose a given plan and move on to checout.
I also plan on “freezing” the column headings, so similar to a spreadsheet, if you scroll down, you can still see the column headings.
Below are a couple of examples I found online that are reasonably close to what I am doing, with Example 1 being the closest.