Hey Rachel, without diving into methodology details, problem discovery loosely follows the customer discovery process - how can you find a relevant group of research participants and ask them open-ended questions in order for them to share details about the problems they face. I wrote a blog post all about discovery research before that might help. You can find it at: opinionx . co / blog / discovery
- You can just do these open-ended questions qualitatively through user interviews at a decent volume
- You can take it into a quant step with keyword frequency analysis on your transcripts
- You can do the same ^ but with survey open-end responses (grouping into themes, usually manually in a spreadsheet or using tools like Thematic to analyse for keyword groupings automatically)
- You can use a tool like OpinionX to do both at once (gather open-end responses and organise by importance automatically) if you have a fairly big audience already that can be part of this research
Let me know if you have any other questions - have been working on discovery research for the past 18 months so can share more info if you have follow ups.