Is there a preferred tool for A/B testing on a website?
I’m a BA, working with my company’s website. Product Owner was asking for a new analytics report. Colleague and I had a conversation about what the PO and Marketing folks were attempting to accomplish, and he explained the best way to compare the before and after of a feature would be with A/B testing, which we both know our company has no capability to do at the moment.
I’m researching how it’s done, and I was curious to hear preferences.
Thank you for your time!