Hi everyone. First of all, I need to say I am fresh UX/UI designer, landed a job at a tiny startup that is in the process of creating a product. Doesn’t have one yet. My task is to create the website and then work on the UX of the tool. I wanted to create a persona to know who I am designing both things for, but focusing more on the website as for now. And I’m a bit stuck. I don’t know the audience (not in details). How do I find it out? My team seems not to know either, they’re developers and they do not really care. My boss thinks I am here to know that (not like make research and learn but to actually know on the spot).
Where do I start this research?