Wow, I didn’t expect this much help! Thanks Luigi!
There’s rationale behind pretty much everything that you’ve commented on, so even if just for your interest’s sake", here goes:
The green bubbles – This is probably the comment that I agreed most on with you. It is a hassle to stop and focus on what the specifics of the different special offers/discounts are…at the very least they probably need to be rendered differently, perhaps in different colours. The pattern that I noticed from competitors is featuring the details of the special offer in plain text, just above the actual price of the item. So yeah, we’ll probably go back to the drawing board fir the green bubbles
The heart icon is a standard pattern for adding a product to the user’s favourites list.
The card with the stepper: The stepper is what the purple “Add to basket” button turns into once clicked – Also a standard pattern judging by competitor analyses.
The “vertical scroll for more products” – I’m assuming you meant “horizontally scroll” …in which case, yeah it’s not a widely used pattern (I’ve only ever seen used on Amazon and iTunes Store…which are two outlets frequently used by our personas). This screen mockup (the home page) is the only place on the site where this horizontal scroll pattern is used…as it is just in the context of a promotional hero-section. Comment on this comment, if you could please…I’d love to hear your thoughts.
“Category name doesn’t stand out”…Yep, this is, afterall, part of what started this thread. Another approach yet to be tried is: Having the category name left-aligned…but I reckon you would still have a point with what you mentioned about the work involved in your eyes making their way through all the imagery: One solution to this potential problem might be have at least a tiny bit of white space separating the items in each category image (like the space between the bottle of Coca-Cola and the bottle of Vimto in the “Drinks” category).
“The chevron”…Yep, agreed. 's gotta go…it’s gone on tablet and mobile anyway.
The “link in the top left”…Yep, you probably win here too…Initially, it was positioned top-right.
The green rectangle – Yep, consistency seems to be a problem, or at least that’s a common observation from all the feedback we’ve had. The circle doesn’t suit the purpose in this scenario…the circle ends up covering most of the image…the green rectangle seemed as the easiest+elegant solution in regards to feasibility (for development) and scalability (both in regards to what content COULD go in here, and for when viewed on smaller screens). But overall, there’s likely a better solution.
“The bottom part of the cards”…
– The position of the heart icon here is due to test results revealing that the icon becomes invisible when overlaid onto these images.
– “The person icon” is intended to represent how many people a recipe will serve. But the positioning of the icon was intended to align it closer with the cooking time rather than the total price.
I’m going to stop there, as I’m running into overtime here
If you are ever bored enough, do respond to my last point made about CARD #1, but either way, thank you very much again for all your help!