Apologies in advance for this being quite cryptic…
I have recently been tasked with working on a new product alongside the current product I work on. The new product is using a part of our existing system but in a new way.
I am confident that I can work on the user journeys, wireframing, and general ux of the new product, however I have asked a few times how the new product will be branded and stakeholders are not looking at branding for the new product. They want me to use our exisiting logo (but reworded) and think this is the ‘brand’. Personally I feel the new product is big enough to require a full brand guide and currently this is being pushed my way, which isn’t something I feel so comfortable with.
I have also asked about look and feel for the new apps which run alongside the new product and have been told there is nobody looking into this, so again this is falling onto me (and my team). I have said I will follow the same UI that the rest of our apps use although I feel that there is going to be some backlash on this.
I have expressed my feelings and advised on a more sensible approach in a number of meetings with stakeholders, but think this is going to fall into my lap in the end.
Does anyone have any advice?
Thanks in advance.