I’m having issues with a client who wants his website to be “evolutionary.” (Financial Industry). He is pushing back against the sitemap I created because of its use of best practices, which he equates to boring and “same as everyone else.”
We’ve provided SEO data, card sorting test results, articles on sitemap dos and don’t, and other real-world examples. His argument is that what people search for, like “How do I move my money” doesn’t equate to a navigation item labeled “Checking.” He wants my sitemap structure and taxonomy to match what people are really typing and searching for.
Has anyone come across this? How would you handle it?
I appreciate your feedback in advance.