Hello fellow UX or aspiring UX designers,
Our school project client is currently designing for a sneaker brand called “Veja”. They’re a European sneaker company that sources the most ecological and sustainable materials possible to make for their shoes. We’re currently targeting the problem of “differentiation” for them to differentiate them from other sneaker companies and sustainable wear. Our proposed digital design intervention is to target the shoes’ disposal phase on the customer/user journey since for such a sustainable company, they don’t have a recycling program which makes the disposal phase misaligned with their brand values. We want to design a potential recycling program in the form of a digital channel for them.
The problem we encountered is that we don’t know how the customer / user would even be able to bring in or recycle their shoes due to them not having their own stores and only selling through third-party retailers. We looked at how other companies did this program such as Puma and Levis and they were able to put recycling bins in their stores but Veja doesn’t have their own stores.
At this point, we don’t know how to go about designing for the user’s shoe disposal process through a digital intervention due to this problem and we’re super stuck. Open to any ideas or input relating to this topic