a client currently implements a mega menu for the main navigation of their e-commerce website.
I was going to suggest to replace it with a simpler navigation combined with separate landing pages that display the products.
But apparently mega menus work well… https://www.nngroup.com/articles/mega-menus-work-well/
although there are several issues https://articles.uie.com/mega_menus/
I am trying to understand the impact of mega menus on conversion, bounce rate, product page views…
Would you have any data, or know of any articles/studies that compare several solutions for the top navigation?
Thank you very much,