A publisher wants me to perform some UX research for them, whatever is needed to be able to assemble wireframes, and eventually, a website design. They want to redesign their website and promote their paid membership plans.
They’ve been in business for 70+ years, and have largely generated revenue via ads in the magazine they publish. They want to eventually want to grow their membership plan. They have about 70k emails in their email list. I don’t know exactly how much traffic they currently get.
I largely work as an interaction designer - I draw boxes and lines, wireframes and user flows, prototypes… But I haven’t done much on the research side besides reviewing competitor websites. I’m not exactly sure what kind of research I should do here, this is a bit new for me in practice.
Any guidance would be mega appreciated!