Thank you so much for your advice, it really helps a lot, actually we kinda go with your way, and now our team are setting up using Crazy Egg for heatmapping tools to gain more insights on the user experience. (because of course Hotjar is like crazy expensive for our team :D)
I hope that you are willing to giving further enlightment
We know that tools like Google Analytics provides raw data, it’s just telling us what goes right and what goes wrong, but it doesn’t really explain to us why it’s good or bad. Hence, we need heatmapping tools to further analyze those data to find the reason behind it.
(Please Correct Me if I’m Wrong)
But I think heatmap is not a closing case tools, it didn’t really validate our assumption before, it just creates further and more detailed assumption about the theories we first had from Google Analytics right? Therefore we need more tools like survey to make samples and verify our assumption i guess?
Can you share with me the process cycle of this whole “UX Testing” on your work? And what is the tools you always use for this maybe?