Good morning,
I’ve been using heat mapping software Hotjar for a while now and think it’s absolutely great and insightful! The problem I have is interpreting the data - most notably the scrolling function. I don’t know what’s good or bad in terms of % of users that scroll beyond a certain point. Having spent a lot of time searching online, I haven’t found a single piece of useful information on this topic. Any assistance or thoughts appreciated!
Cheers!