The executives at my work are very much stuck in a print mindset when it comes to design. Outside of my immediate team, its difficult to have design conversations that look beyond the aesthetic. I have been in meetings when someone actually stated ‘interaction is not part of design’!
So my question is has anyone here had any luck in changing this mindset and ultimately fostering an environment where user experience is at the heart of all design tasks, from an executive level down? What approaches worked for you? What didn’t work?