It kind of annoys me people calling themselves UX Designers, but that comes from 20 years of Dev work and knowing where the UX and UI design process is done in various project methodologies.
The other half of me thinks, well its often the easiest and its the most rewarding part of System Design done by BAs and SAs.
I see about 1/3 of BA roles are now being advertised as UX Design roles, I just hope the person has enough corporate navigation to be able to do roles that are not the UX Design job description
My last role was a $30m .net based application in the utilities sector. I was hired as business analyst. But I ended up being Project manager, Business Analyst (which includes UX and UI design), Database Analyst (am use to this one, so I wrote business case to get $3m for an Oracle databse as the current database didnt meet my expectation from a human interaction perspective, and there is a lot of UX you can do with Oracle now, so that involved also creating a more UX focussed Database model/map), Technical support, UAT manager, Implementation Reviewer. So pretty much end to end.
Now I can see UX designers throwing their hands up saying “That wasnt in the job description”. The problem is you will get a reputation of a cant do rather than a can do person.
It will be interesting to see how UX “Designers” start to work with various parts of large scale builds, and even small ones. Especially BA’s as they are stepping on their toes. I have no issue if I was a BA working with a UX designer who came from a Dev background like Hawk, or a BA background or even Systems Analyst background, because I would feel comfortable they have the complete system in mind when making user based decisions. There are often reasons why you cant do what the BA wants and thats usually in UX design that push back will come from various technical stake holders.