Hello! Recently my team and I have been doing tons of interviews for the purpose of building user personas. For the last few weeks we have had almost EVERYONE flake on us. I honestly can’t understand it.
Our scheduling tool is very efficient and sends out several reminders, as well as allowing them to opt-in to text reminders, which many people do. We offer them a $100 Amazon Gift Card for their time (a virtual interview of 30-45 minutes), which, based on my research is an above-market rate. I include a personal message inviting them to reach out with any questions or concerns. The interviews that we do perform are informal, friendly, efficient, great experiences for everyone involved. I include a “what to expect” in the invitation email which explains exactly what to expect and makes it clear the experience won’t be formal or invasive. I send a follow-up if they don’t show up, with a link to reschedule, which some people do. But lately no one responds or reschedules.
Any advice would be greatly appreciated… we had good experiences in the past but recently have reached an 85% dropoff rate from sign-ups to completions.