Got any examples of doing UX before you ever heard of UX?


#1

Hi Guys,

Was looking through some old work from College recently (I won’t even say how long ago that was). I studied Graphic Design, but the first year we also studied a lot of Product design.
After year 1 the course split into Graphic Designers and Product Designers.
As part of my final show I created an corporate identity for a fictional Oil Company “ARQ” and decided to also create a Engine Oil bottle out of wood. The idea being to help showcase the brand.

Thanks to a lot of help from the product design brethren, it turned out pretty darn good. Found it recently and remembered doing a lot of work into its ergonomics and I guess ‘usability’.

So turns out I was doing usability design all those years ago. Whoo Whoo!

Now must go and find my old sketches and notes. I think the timber bottle is in my parents loft, gotta get that back.

Paddy


#2

I think my best ux story was from around 2004. The company I worked for only sold through sales reps, so when people came to view our products, they had to contact a sales rep to purchase. Support was getting a ton of phone calls because people could not figure out how to contact a sales rep and we had a high bounce rate on product pages.

I did some “basic” research and developed a flash (back when flash was considered cool) widget for the product pages that allowed users to look up a sales rep right there, without reloading the page, based on their zip code. It then stored that rep info in a cookie so whenever they went to another product page or came back to the page in the future it displayed the rep right there for them to contact.

From what I understood, measurable sales increases were in the 100 million range according to market lead generation. (was a 1.5 billion/ year company)

** Cant believe it, but the page im talking about is actually archived on way back machine! **
Yikes… my designs back then… =/ lol

http://web.archive.org/web/20040406025713/http://www.liebert.com/dynamic/displayproduct.asp?id=1054&cycles=60Hz


#3

From someone that changes his own oil, this is awesome. The design makes total sense to me. I never understood why they didnt make more of an angled spout like this on oil bottles.
Very cool Paddy


#4

This is a great thread and has jogged my memory on a few things. Back in 1994 I started a after-school care scheme for children where I was the manager. My duties included creating the service from scratch; not just for the children but for the parents too. I had overall responsibility for our marketing, communication, activities and all administration. I designed various forms and information for the parents. 21 years later, to my astonishment, is exact same forms are still being used today!!! You can view them here. http://www.sascs.org.uk/#/forms/4575244134 (it is not my website design!)