Dark Patterns


I’ve only recently become aware of the concept of dark patterns and I’m absolutely fascinated by the concept from a social science perspective. I guess it’s the UX equivalent to black hat SEO. Has anyone come across dark patterns in the wild?


I’ve read a lot about them, and seen the dark patterns website, I’ve also seen and commented on them on discussions on some of the Udemy courses learning about psychological behaviour. I think that due to pressure from boss’s etc it could be very easy to step beyond what is considered okay to becoming dark patterns. You have to have a good sense of morals around not using your people skills and knowledge of psychology to manipulate the users to do what you want, not necessarily what they would want to do.


Really recommend this book - http://evilbydesign.info/book/

It’s a bit of an eye opener.