Creating an area for a co-brand logo... always white background?


#1

Im trying to explore the use a super light gray background color behind partner logo instead of stark white that is typical.
This is for Saas white-label platform masthead area.

Hex efefef has added some elegance coupled with our logo. But, as partner logos will take its place, Im wondering if I should entertain going white.

Any insight welcome!


#2

Hey there,
Great to hear from you – welcome to the madhouse.

Are you able to link to a prototype or include a screenshot?


#3

Depending on the tech expertise and size of your partners you may find a lot of them uploading logos on white backgrounds which would definately look amateurish.


#4

Very true. We would have to avoid these issues by having the bk be transparent uploaded png or on the light-gray background. So many saas companies use stark white, gets kind of ad nauseam. But, definitely provides easier logo processing. I am trying to avoid mediocrity. Some partners are on black backgrounds. That will be interesting!