I’m going to start working on a new assignment I’ve just got. Maybe you guys have some input for me.
The case: Create one website with multiple categories. This will be a recruitment website, so like a job site, there will be loads of vacancies (around 1200).
Current situation: We’ve got 5 recruitment websites all focused on different markets. For each website, we have a recruitment team. The idea is that the teams can get multiple markets (categories). It’s not ideal to create new websites/names for each of these markets. That’s when they came up with the idea to create one strong recruitment brand.
Question: When people are searching for an IT job, many people use Indeed for example, and get redirected to our vacancy detail page. What would you do next, because you don’t want them to go to sales, marketing, and technical vacancies? There is a big chance they don’t like them because they are irrelevant.
Possible solution: Create subsites within the website and catch the users within that subwebsite where there is only relevant information for them.
Does any of you have some experience with this? I would love to read some case studies or information about this subject, somehow I can’t find it when I’m trying to Google it.