Hi everyone…
Want to ask a little topic surrounding bounce rate… Does it matters/important for a page to consist at least a single CTA so that user doesn’t bounce back to the previous page? If so, do every page need to have a CTA?
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I try to think about where a user might want to go after completing whatever they were doing on the current page.
For news, media and e-commerce sites, this tends to be contextual recommendations.
If you are building a more process-driven site that people have to use, such as an HR system, then maybe when a page is completed, there is no next step within the site, and that’s fine, but user journey mapping should always be a part of the process, and part of that is thinking, “what next?”
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got your point… thanks for the advice!! 
For your information, I’m working on a customer website, so is it okay if a page don’t have a CTA or action to do what’s next?
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