Hello All! I am a designer and developer of Design Arsenal productivity app.
I recreated its landing page because it had a problem: the unique value proposition (UVP) was not clear.
This concept of UVP and how you should state it comes from Running Lean book:
Focus on finished story benefits.
You’ve probably heard about the importance of highlighting benefits
over features. But benefits still require your customers to translate
them to their worldview. A good UVP gets inside the head of your
customers and focuses on the benefits your customers derive after
using your product.
So in the AFTER page I am now making clear what you gain after using my product:
“Design way fffffaster in Photoshop, Illustrator or Sketch”
Do you guys think the AFTER is now better? Is the UVP clear now?