Ask the UXperts: Using emotion and storymaking to build user experiences. — with Donna Lichaw


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Next up in our Slack channel we're talking with Donna Lichaw (author of The User's Journey: Storymapping Products That People Love) about harnessing the power of impactful storytelling (or storymapping) to build great products and to drive user engagement.

Join us next week.

Continue reading at: http://uxmastery.com/storymapping-with-donna-lichaw/