Any eye tracking research for location of SEARCH field/icon?


What do users expect and where do they look for the search field? I know there is a lot of debate about the design of the search field (have a box, have a magn. glass, drop downs etc.) But what about the location? Any research to provide direction as to placement? Thanks!


I can’t answer your specific question, I’m afraid, but I thought I’d let you know about an upcoming free session that we’re running called Ask The UXperts: Conversion Optimisation with AleksanderCzyz is a specialist in heat mapping, so it sounds like it could be a valuable one for you to attend. Here are details on the time, keep an eye out in the News and Events section for an announcement closer to the time.