I’m starting some work for a small start-up company that has developed a system to help autistic children develop language skills. They use cartoons and animation as the kids are visual predominantly learners.
I’m going to be looking at their main website to help prospective parents find the information the require, and hopefully engage with the main call to action. Which is to contact the company and sign up for the program.
I want to develop personas to help us really understand these who these people are.
My question is, could I develop a persona of the ‘family unit’ or even the ‘parents’ as a couple?
Or just create individual personas. My instinct is that this would be very much a joint parent decision.
Any thoughts welcome,