Hi all, first message here and need some help understanding a/b test results:
Reduce home page bounce rate
Increase number of viewed pages per visitor
Increase home page engagement (only 35% of the users would scroll on the home page)
Our theory about shy this was happening is as follow:
The hero image doesn’t really show what the company sells
The header is too tall, pushing important content below the fold
Content just below the header is not engaging enough
We redesigned the top part of the home page using an image showing our product, reduced its height by 30% and move important content right below it showing the warranties we offer on our product.
After one month of testing, the results were not what we thought at all. We used Google Optimize and after 30 days, the differences between the two versions were very small. In fact the new version of the page performed slightly worse than control.
Here are the two versions: